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Have you wondered - since when do we have to censor our speech for the sake of just 'being nice', or worse, 'safe'?

When we were just kids, we said what we wanted and did what we wanted (most of the time) like the master of the universe.

These days, of course, things and people have changed, we know what's right and wrong (most of the time), but that intrinsic inner child always stays with us, hammering all sorts of intrusive (and fucked up) thoughts into our mind. 

We have lived/are living through all sorts of setback, burden and rejections day by day. That playful, cheeky, and 'first-time-ever' us seem to be long gone as we age - not with knowingly. 

expired kids, therefore, is the brand inspiring to bring our beloved inner child back to our lives, knowing full well that time is ticking - but having fun is very much paramount.  

:)